Birmingham Fort

A brand that celebrates colourful individuality which is recognisable in their vibrant concept and lifestyle offering. Through one shared spirit, USC’s mission is to be different and bring together some of the world’s most desired brands, offering a must have selection of apparel, footwear, and accessories to their customers.

Key Deliverables

  • Clean unified design has been created to highlight both the brand and the product.
  • Destination points were added in to enhance the customer journey and experience.
  • Full branding flexibility allows the store to change and evolve over time to meet the developing retail landscape.
  • Value engineering was applied to increase operational efficiency.
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