Under Armour


Under Armour is a Global Brand that is making real strides into the UK market and also becoming a growing presence in the new Sports Direct stores.
The Brand's aim was to update their retail presence in Glasgow and increase their impact in the UK’s highly competitive second largest sportwear market.

Key Deliverables

  • The brief was to showcase the latest Under Armour designs used in their approach to the elevated stores within the Sports Direct estate.
  • The store needed to present a contemporary image of Under Armour, to entice the public across the threshold and to engage with them so they could experience the Brand and the range of product on offer
  • The transformation of this space with its use of bold graphics and digital imagery has had an enormous impact, not just on the Brand’s image in Glasgow, but also on footfall and sales in the store
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