Sports Direct

Birmingham New Street

Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.

Key Deliverables

  • The brief was to showcase the latest design for the new elevated Sports Direct stores.
  • New materials and finishes were used to highlight segment and categorise key zones.
  • Extensive use of intergration of digital signage communication enahnce the overall customer experience.
  • Instrumental in offering brand personalisation for brands Under Armour and Puma with the manufacture and install of elevated brand headers.
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