Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.
Key Deliverables
- The brief was to showcase the latest design for the new elevated Sports Direct stores.
- New materials and finishes were used to highlight segment and categorise key zones.
- Extensive use of intergration of digital signage communication enahnce the overall customer experience.
- Instrumental in offering brand personalisation for brands Under Armour and Puma with the manufacture and install of elevated brand headers.
