Sports Direct


Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.

Key Deliverables

  • The first new generation concept store and the first store to include the new Sports Direct branding.
  • This store was also the first to open and include an Evans ‘Shop in Shop’.
  • Working with the existing architecture and transforming the building in a cost-effective manner.
  • Effective use of instore site-specific graphics that complement the simple clean shop fit system.
  • Value engineering the full shop fit system to bring about improved operational usage and reduce overall costs.
  • Combining different midfloor unit types into a single unified concept.
  • Additional focus on the customer journey to increase flow around the overall store space.
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