Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.
Key Deliverables
- The first new generation concept store and the first store to include the new Sports Direct branding.
- This store was also the first to open and include an Evans ‘Shop in Shop’.
- Working with the existing architecture and transforming the building in a cost-effective manner.
- Effective use of instore site-specific graphics that complement the simple clean shop fit system.
- Value engineering the full shop fit system to bring about improved operational usage and reduce overall costs.
- Combining different midfloor unit types into a single unified concept.
- Additional focus on the customer journey to increase flow around the overall store space.
