Sports Direct Metrocentre

Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.

Key Deliverables

  • Designed by The One Off agency, this is Sports Direct fourth Flagship store opening.
  • 50,000 sq. ft of retail space, is home to USC, Game and Evans Cycles, including an array of well known and aspirational sports brands.
  • The store includes a new Everlast gym which spans 37,000 sq.ft on the upper floor and is the largest hybrid gym in the UK to date.
  • Management and implementation of the multi-brand running concept.
  • Instrumental in offering brand personalisation in key zones.
  • A multi-fascia concept store which also includes Flannels.
  • Leading the design team on behalf of the client, we managed the overall store design, procured and implemented full end to end shopfitting working with the relevant suppliers and contractors to complete the project.
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