Sports Direct


Sports Direct aspire to be an international leader in sports, lifestyle, and luxury apparel retail by continuing to develop their retail space.

Key Deliverables

  • 30,000 Sq. Ft retail space, located in the heart of the Spanish Capital.
  • A single-story building showcasing both Sports Direct and USC.
  • Overcame challenges to produce and install the Sports Direct brand principles in a European City.
  • The second USC branded store to be located in Madrid.
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