Noxy Brothers is a London-based speciality coffee brand built around quality, community, and bold contemporary design. Known for its expertly crafted coffee, fresh bagels, pastries, and vibrant café atmosphere, the brand has established a strong presence across the city.
Each location reflects Noxy Brothers’ energetic identity and commitment to creating welcoming, design-led spaces that enhance the customer experience.
Key Deliverables
- Leading the team on behalf of Noxy Brothers, EB Designs Group led the design, coordination, and delivery of the flagship store on New Oxford Street, taking overall responsibility for design development, cost control, Statutory Approvals, programme, procurement, fit-out, and final installation of the 1,600 sq ft space.
- The project focused on developing a strong brand-led concept and spatial vision, informed by in-depth research within the speciality coffee industry. This was translated into a carefully planned layout and end-to-end customer journey that balances operational efficiency with an engaging customer experience.
- The interior design is anchored by a signature capsule coffee counter as a key focal point, supported by a glass bakery vitrine, integrated sunken refrigeration, and clearly defined stations for bakery, payment, collection, and bagel preparation to ensure smooth workflows and clarity of service.
- A strong emphasis was placed on detail, materiality, and brand expression throughout the space. Bespoke joinery, interactive bar seating for filter coffee, dedicated areas for branded merchandise, custom signage, digital menu boards, and coordinated lighting design all contribute to a cohesive, distinctive flagship environment that reflects the Noxy Brothers identity.
