Jack Wills

Jack Wills is a heritage and lifestyle brand which creates clothing and accessories for customers who appreciate heritage inspired pieces and effortless design. The brand continues to evolve to support youth lifestyle creating pieces with high quality finishes and attention to detail.

Key Deliverables

• The brief was to work with Argent the appointed design agency to reimagine the Jack Wills instore concept from scratch and bring the brand to a new, targeted consumer group whilst maintaining the ethos and core values.
• The store needed to represent the youthful and fun direction of the brand strategy, looking to entice the consumer in using moments and experiences.
• To transform the space we opened the store up to bring height and celebrate the architecture, we then layered in bold colours and digital imagery with subtle nods the Jack Will heritage in the use of stripes and the Jack Wills blue.
• The bold entrance portal was also a key design feature to draw the customer in along with the heritage wall to the rear of the store with a number of different materials and textures utilised throughout the store on perimeter and midfloor fixtures.