Game & Belong


More than just a Game’s store and the UK’s leading games retailer, the brand continue to develop. Partnering with Belong, a network of gaming arenas, they have expanded their proposition, bringing customers together to enjoy the best of their products in a specialist retail space.

Key Deliverables

  • Separate spaces for both Game and Belong compliment each other due to their positioning within the store space.
  • Customisable midfloor units.
  • Combined universal fixture detailing to allow for future overall store flexibility.
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