Game & Belong


More than just a Game’s store and the UK’s leading games retailer, the brand continue to develop. Partnering with Belong, a network of gaming arenas, they have expanded their proposition, bringing customers together to enjoy the best of their products in a specialist retail space.

Key Deliverables

  • Based on a flexible system to allow for seasonal flow.
  • A clean simple system that allows for effective brand personlisation.
  • Unique brand spaces with individual lighting.
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