Frasers, Norwich

A new and inspirational department store which has been redefined to meet the ever-changing needs of retail. Offering a variety of men’s, women’s, children, beauty, homeware and hospitality sections to its customers, the brand begins an exciting new chapter in the industry.

Key Deliverables

  • A new multi-fascia store concept and environment (including Sports Direct) set over 36,000 sq. ft
  • Project managed the overall store design, concept development, material procurement, fit out and delivery.
  • A vibrant Beauty hall set over 6,000 sq. ft, offering premium and world-renowned beauty and fragrance brands.
  • Offering luxury fashion, footwear and accessory brands to Men and Women.
  • A new concept home showroom with customer personalisation and online functionality.
  • Individual brand personalisation throughout the store.
  • Customer check out available through mobile payment points.
← Back to Projects