Flannels VIP Shopping

A sister brand to Flannels, Cruise is also a leading UK luxury retailer specialising in luxury fashion products for men, women, and children. Cruise’s stores are contemporary style galleries which celebrate their own personality and reflect the individuality of their customers.

Key Deliverables

  • The VIP shopping space provides an exclusive section for VIP guests to host various events in-store.
  • The brief was to create a luxury but equally relaxed environment, with a lounge / apartment type aesthetic. This was achieved with the soft neutral tones and set out of the fitting rooms, collaboration working area and seating area.
  • The VIP space and area was created via a full take over of the mezz within the store.
  • Bespoke track and curtains were used to create the fitting rooms, which provided full flexibility of the space.
  • An all-new hanging rail was developed specifically to showcase multiple outfits to clients prior to fittings.
  • Selected FF&E and accessories were used from luxury homeware suppliers from Central Europe and Scandinavia.
  • Full project turn-key was completed within a two week period from initial concept to final completion.
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