Flannels VIP Shopping Concept

One of the UK’s leading luxury retailers at the forefront of contemporary fashion. Offering both emerging and well renowned designers for men’s and women’s apparel and accessories, the brand’s stores are beautifully designed creating the perfect environment to showcase the best in designer goods.

Key Deliverables

• The VIP space replaced the existing style and collect which is located on the the first floor.
• Due to its location in women’s luxury accessories and with the thick neutral curtains, it offers an intimate space for customers to relax and take advantage of the services from the host and team.
• The private area provides an exclusive section for VIP guests to host various events in-store.
• Bespoke track and curtains were used to create the fitting rooms, which provided full flexibility of the space.
• An all-new hanging rail was developed specifically to showcase multiple outfits to clients prior to fittings.
• Selected FF&E and accessories were used from luxury homeware suppliers from Central Europe and Scandinavia.
• Full project turn-key was completed within a two week period from initial concept to final completion.