Agent Provocateur, Harrods

"The original sexually empowered and punk heritage brand, Agent Provocateur holds fearless femininity at the forefront. Welcome to the opulent world of luxury lingerie, designed by women made for everyone."

Founded in 1994 in Soho, where the first store on Broadwick Street marked a pivotal shift in British counterculture, Agent Provocateur pushes boundaries by selling daring, colourful and irreverent luxury underwear that is ahead of its time.

Key Deliverables

• Agent Provocateur has taken approx. 850 sq. Ft. of Harrods latest ‘Lounge lingerie’ department regeneration among other like-minded lingerie brands.
• The show stopping department is truly breath taking with its ‘stop you in your tracks’ details and brand resonance.
• Leading the design team on behalf of Agent Provocateur and ultimately responsible for cost and programme, EB Designs project managed the store design, concept development, material procurement, fit out & installation and overall delivery of the Agent Provocateur concession in Harrods department store.
• The concept includes padded velvet studded walls, twisted brass plated unitary and mid-floor bar tables that hold a plethora of exquisite products.
• Further detail includes carved carpet, tassels for drawers and heart shaped ‘love’ stools located in the fitting room.
• Agent Provocateur keeps the core values at its heart for consistent followers while providing newness for the next wave of customer type.