Sports Direct and Frasers Group add another store to their growing portfolio with the opening of a new retail destination in Fosse Park, Leicester. Spanning 35,000 sq. ft. the multi-brand store features a brand-new design concept and includes fascia’s USC, Evans Cycles and Game and a Belong Gaming Arena too.
This new store follows the opening of their £10 million refurbishment in London’s Oxford Street which is an impressive space using clever innovations to elevate the brand and its offering to the customer.
The large, glazed window spaces on the two prominent sides of the building have allowed for illuminated signage and display concepts to be fully visible.