The 35,000 sq. ft Sports Direct store, located on Watford High Street features two floors offering a diverse range of sports brands, including Nike, Adidas, Under Armour, Asics, and Puma. The store also includes a USC Streetwear and fashion department. USC aspires to be the first stop for all fashion-conscious individuals looking for their latest fashion fix. Offering an unrivalled selection of brands.
USC, which has been integrated into the Sports Direct store in Watford and provides trend-focused customers a selection of the season’s branded denim, urban fashion, accessories, and footwear. Some of the featured brands include Converse, Champion, Levi’s, Hilfiger Denim, Lacoste, Calvin Klein, and Replay.
Sports Direct enhances the shopping experience in Watford
For this store, Sports Direct took aspects of the concept and integrated this with The One Off’s creative Bootroom design. Eb designs continue to work collaboratively to manufacture, procure, project manage and provide cost control to turn the concept into a reality within a retail setting.
Sports Direct Watford was part of the brands major elevation strategy, which included a significant investment into a number of new stores as well as upgrades and improvements to existing ones across the UK. Frasers Group’s strategic vision aims to meet the demands of an increasingly sophisticated consumer who seeks not only good value, but also an enhanced shopping experience.
Michael Murray, Head of elevation for Sports Direct states
“We are really proud to open this new retail destination in the heart of Watford. Our next-generation stores offer customers the biggest brands in sportwear, sports equipment, and fashion, all under one roof.”
“As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled, great value.”