Flannels York, located on New Street, in the vibrant Feasegate shopping district, the 16,000 sq. ft store houses two floors of men’s and women’s luxury designer clothing and accessories. From runway collections to the freshest streetwear drops, the store’s brand portfolio spans the hottest emerging designers and luxury’s biggest names including Balenciaga, Off white and Jimmy Choo.
The store was designed by London and Miami-based designers, Argent. Jack Bridges, Partner at Argent Design states “For Flannels York, we wanted to create a luxurious and modern retail environment that combined the brands contemporary DNA with inspiration from the local area. We used golden hues found in the local York stone and the petrol blue of the river Ouse to create a space that is unique.”
York stone has been featured throughout the store as the signature marble, specifically in the impressive store entrance. The buildings’ shopfront has taken a total transformation and now features black brickwork which was inspired by New York’s Meatpacking district. Upon entering the store, customers are welcomes by a concierge and are then met with 3-metre state-of-the-art digital screen and imposing staircase that wraps around the store and leads customers up to another luxurious shopping floor.
Michael Murry, Head of Elevation for Flannels stated “We are really proud to open this new luxury retail destination in the heart of York. Our next-generation elevated store offer customers the biggest brands in luxury fashion and contemporary streetwear all under one roof. The overall concept is to provide an intimate and luxurious boutique-style store on a very large scale.”
Atmospheric mood lighting has been incorporated throughout to provide an intimate feel that complements the concrete and brass trims providing a modern luxury look and feel to the store.